Nobody cares.

If a founder can't get past this fact, the startup won't survive.

“The most existential risk for every startup is just that nobody cares.“

That was the line that stuck out to me this morning as I listened to a new episode from the Kickstart Fund podcast, Perfect Pitch as I drove up to Salt Lake City.

I was thinking about an entirely different blog post in response to the episode, but this statement rings so loud and true. Being an entrepreneur requires persistence and grit because people don’t care that you exist.

You have to give them a reason to care.

I will embrace this be a motto going forward, because our success is entirely up to whether or not I am willing to get past this difficult period, build something that matters, and become so valuable to our customers that they’d care if This Startup was no longer there.